Our Story

Our story begins in 2012: Our founder, Liz, had begun subscribing to beauty and lifestyle boxes, and discovered first-hand the joy of receiving a surprise in the mail. As her subscription list grew, she found herself looking for information about new brands online, and was coming up short. She wanted to talk to actual subscribers and see exactly what to expect before signing up for a new box.

So that summer, Liz created My Subscription Addiction, and began sharing her own subscription box reviews in hopes of helping other like-minded shoppers decide which boxes were best for them. The community soon followed! Before long, MSA became the trusted resource for subscription box reviews, news, spoilers, and deals that it is today.

In the years since, MSA has grown into a team of devoted creatives who share Liz’s obsession with subscriptions and love the thrill of discovering new products. We welcomed Simran Dua as our CEO in Spring of 2020, to carry the torch and build upon Liz’s vision, together with the resources of our parent company, Ampush. We are overjoyed to serve our ever-growing community of dedicated readers with our honest, caring, and in-depth reviews and articles. We’re so happy you’re here!

Our Philosophy

At My Subscription Addiction we are wild about community. We are dedicated to discovering new, incredible products and subscriptions to share with you. We’re committed to truthfully, earnestly sharing what we learn so that our readers feel informed and supported as they explore what subscriptions are out there.

The MSA team is devoted to helping you navigate the world of subscription boxes and beyond, standing for honesty, respect, positivity, and representation in our words, photos, and interactions. And we have so much fun doing it!

“MSA has been the go-to site to find your niche box. MSA is current, offers discounts, and has a box for just about any interest.”
- Sam, MSA Reader


We’re subscription box experts, but don’t just take our word for it—read what trusted publications have to say about us. Interested in spreading the word about MSA? We welcome PR inquiries and relationships. Contact us here

Meet Our Team

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Want to join our team of enthusiastic individuals? We’d love to have you!

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